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Today’s headlines

Multichannel retail suport
Free shipping offers lure in mcommerce shopping, while mobile-driven offers grow

Free shipping offers have traditionally been one of the top strategies for online retailers to entice shoppers to make purchases during the busy holiday season. However, as consumers increasingly turn to their smartphones for shopping needs, marketers need to ensure they have consistent offers on both desktop and mobile.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Orbitz, Starcom and Fiksu.

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What works: REI or Dick’s Sporting Goods take on loyalty-driven mobile apps

Both REI and Dick’s Sporting Goods are retailers challenged at carrying a massive amount of inventory. To tackle the issue, both companies have put loyalty and search at the center of their mobile efforts.

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American Express, NBCUniversal ramp up second-screen efforts via mobile shopping initiative

American Express and NBCUniversal have partnered on a mobile initiative that lets consumers shop inspired looks from their favorite television shows through their smartphones and tablets.

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Forever 21 takes shopping to the next level with augmented reality app

Forever 21 has rolled out an augmented reality application that brings its storefronts and advertisements to life.

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Does Windows 8 have a leg-up on app discoverability? – Mobile Marketer

Mobile Marketer today – Does Windows 8 have a leg-up on app discoverability?; Push messaging doubles app retention rates compared to opt-out users: report.

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Cadillac targets business-minded consumers via mobile ads – Luxury Daily

Luxury Daily today – Cadillac targets business-minded consumers via mobile ads; Louis Vuitton eyes the masses with first TV commercial.

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Apple’s iPad Mini: The first mobile tablet?

The iPad Mini is not the first of its kind, but Apple’s release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.

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