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Today’s headlines


Strategy
Early-bird shopper not the biggest mobile opportunity on Black Friday

Early-bird and last-minute shoppers pose an obvious marketing opportunity for retailers during the holidays to drive quick sales and offers via mobile. However, with the medium becoming more mainstream for marketers, influencing the standard holiday shopper with mobile will be a bigger focus.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Banking
Capital One introduces pattern tracing to simplify mobile banking log-ins

Capital One is making it easier for customers to sign into its mobile banking app replacing passwords with a pattern that users trace with their finger.

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Strategy
Starcom exec: Local mobile most untapped marketing opportunity


NEW YORK – A Starcom executive at the ad:tech New York 2013 conference last week said that the combination of location with the contextual data found in mobile devices creates the perfect storm for marketers wanting to run local campaigns at scale.

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Applications
Jersey Mike’s Subs doubles down on mobile with ordering, POS roll out

Sandwich chain Jersey Mike’s Subs is upping its investments in mobile with a revamped mobile application that lets consumers place orders for pick up and tightly integrates with the company’s loyalty program.

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Marketing
Smartphone makers turn up heat on advertising with differing results – Mobile Marketer

Mobile Marketer today – Smartphone makers turn up heat on advertising with differing results; Instagram, Vine point towards growing mobile native advertising opportunity: Vaynermedia exec.

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Advertising
Saks Fifth Avenue lets consumers add mobile snowflakes to window display – Luxury Daily

Today in Luxury Marketing – Saks Fifth Avenue lets consumers add mobile snowflakes to window display; 34pc of consumers conduct in-store research via mobile device: Forrester.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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