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Today’s headlines

Applications
Kenneth Cole debuts iPhone app to anchor holiday marketing push

Kenneth Cole is placing a new iPhone application at the center of its “Be Careful What You Wish For” holiday campaign, featuring the brand’s first digital wish list.

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Research
Deloitte predicts mobile will play key role in holiday shopping process

Consumers are turning to smartphones to make the most of their holiday budgets this year, according to Deloitte’s 25th annual holiday survey.

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Research
Half of US consumers plan to use mobile for holiday shopping: MMA

More than half of U.S. consumers plan to use mobile devices for holiday shopping this year, according to the latest monthly survey of mobile phone users by the Mobile Marketing Association.

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Gaming
MocoSpace mobile game platform nets $13 ARPU among iPhone, Android players

Mobile social network MocoSpace is generating revenue from Street Wars, the first mobile browser-based social game on the MocoSpace Game Platform via virtual currency.

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Advertising
Mobile, social media essential for targeting multicultural luxury consumers: agency execs – Luxury Daily

Luxury Daily today – Mobile, social media essential for targeting multicultural luxury consumers: agency execs; Gilt Groupe marks third year with Cyber Monday blitz.

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Columns
What should the mobile database record?

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

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