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Today’s headlines

Multichannel retail support Toys R Us taps QR codes for easy navigation to Thanksgiving deals
Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences. Entire article
Merchandising Paul Frank enlists Blippar’s image recognition in new pop-up shop
Fashion and lifestyle brand Paul Frank’s recent launch of a pop-up shop in New York includes Blippar’s image recognition technology to provide interactive experiences in the store. Entire article
Applications Coldwell Banker app empowers sellers to market their homes via storytelling
Coldwell Banker is leveraging its mobile application and new digital platform to allow homeowners to connect with buyers and agents via storytelling, social collaboration and feedback. Entire article
Payments Toronto’s Metrolinx adopts mobile ticketing for rail-air link
Metrolinx, Toronto’s regional transportation provider, will adopt mobile ticketing for its rail service from Union Station to Pearson International Airport next year to achieve cost savings and increase traveler convenience. Entire article
Content Strut features Tinder-like swiping to enhance mobile shopping
A new fashion mobile application that aggregates mainstream content such as J. Crew and Asos clothing items features a Tinder-inspired swiping feature that allows users to swipe right or left depending on if they like the items they see. Entire article
Marketing Marketers embracing beacons will have competitive advantage this holiday season – Mobile Marketer
Mobile Marketer today – Marketers embracing beacons will have competitive advantage this holiday season; 17pc of marketers have fully integrated mobile: report. Entire article
Advertising Marc Jacobs Beauty allows for ecommerce ease via Instagram shop – Luxury Daily
Luxury Daily today – Marc Jacobs Beauty allows for ecommerce ease via Instagram shop; Harrods unveils Christmas celebrations. Entire article
Columns Apple Watch set to become gatekeeper to the iPhone
On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging. Entire article
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