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Today’s headlines

Applications Walmart introduces new apps to improve shopping experience
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article
Marketing Old Navy increases in-store traffic via mobile rewards strategy
Financial institution Citi is making its email alert program mobile-friendly after seeing an increased need from consumers to manage their accounts via the handset. Entire article
Applications OpenTable expands mobile portfolio with Android Honeycomb app
Enterprise Holdings has launched a new QR code program that lets auto manufacturers promote their vehicles to car renters.  Entire article
Advertising BMW’s Mini Financial Services ups mobile engagement with points, rewards system – Luxury Daily
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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