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Today’s headlines

Database/CRM
Toys R Us targets higher holiday sales with bar code coupons, SMS alerts

Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale.

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Research
Retailers increasingly adopting POS mobile coupon redemption technology

A new study finds that 54 percent of all retailers surveyed indicated that within one year they will have the ability to deliver coupons electronically to customers’ mobile phone and scan at the point of sale directly from the device’s screen.

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Payments
Citi sponsors Billing Revolution’s Single-Click Checkout

Financial services giant Citi is sponsoring Billing Revolution’s proprietary Single-Click Checkout service that is designed to process credit card transactions in-application or on mobile Web sites.

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Payments
Paynet lets merchants accept all major cards on iPhone, iPod touch

Paynet Systems has updated its Credit Card Machine application that lets retailers and merchants accept all major credit cards on Apple’s iPhone or iPod touch.

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Marketing
Rathbuns, Bella Bacinos implement Mocapay mobile services

Rathbuns, Marlowe’s and Bella Bacinos are the most recent restaurants that have implemented Mocapay’s mobile services to engage consumers and build a loyal following.

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Advertising
Barneys New York keeps brand top-of-mind with mcommerce site – Luxury Daily

Barneys New York keeps brand top-of-mind with mcommerce site; Tory Burch, Trump hotels forge promotional ties for CRM.

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Columns
Amazon and eBay go mobile with mass customization

For many fashion buyers, shopping for clothes is not about buying one single article of clothing but putting together an entire outfit.

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