RSS | Advertise with us | Also known as Mcommerce Daily | Follow us on TwitterFollow us on Twitter November 1, 2013

Please click here to register now!

Read more on mobilecommercedaily.com | Jobs | Blog
Subscribe to email newsletter
HEADLINES SPONSOR

Today’s headlines


Merchandising
Buy Now beats Shop Now in driving mobile conversions: Rue La La

Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.

Entire article

Research
88pc of millennials to use mobile for holiday shopping: Google

Millennials will be a big driver of online and mobile shopping this holiday season, with 88 percent of all millennial smartphone owners planning to use their devices for holiday shopping this year compared to 76 percent of all smartphone owners, according to a new report from Google.

Entire article

Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Entire article

Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

Entire article

Applications
NBA teams trigger last-minute seat upgrades via mobile

National Basketball teams the Brooklyn Nets, Sacramento Kings and Detroit Pistons are rolling out in-application features that encourage consumers to upgrade their seats for discounted prices.

Entire article

Web site development
Tria exec: Responsive design caused conversion rates to drop

LITCHFIELD PARK, AZ –A Tria Beauty executive at the Mobile Shopping Fall Summit said that while responsive design can be a good first step for a mobile site, the format actually caused the online retailer’s conversion rates to drop 50 percent.

Entire article

Marketing
Record labels ceding control of mobile music experience to Pandora, Spotify – Mobile Marketer

Mobile Marketer today – Record labels ceding control of mobile music experience to Pandora, Spotify; Nordstrom exec: Mobile Web not as sticky as apps.

Entire article

Advertising
Mandarin Oriental gets insider’s view of Hong Kong via Instagram contest – Luxury Daily

Luxury Daily today – Mandarin Oriental gets insider’s view of Hong Kong via Instagram contest; Louis Vuitton enlivens book travel series with photography.

Entire article

Columns
Migrating app marketing campaigns from online to mobile

When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.

Entire article

Read all the news on mobilecommercedaily.com | Subscribe
Please click here to register now!

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: news@mobilecommercedaily.com Advertising: ads@mobilecommercedaily.com | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us
401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter