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Strategy
Bar code-based mobile coupons will take flight this holiday season

Pointing to the growth of mobile coupon programs that combine location and loyalty in the past year, experts agree that bar code-based offers will lead the pack for mobile offers this holiday season.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Advertising
Walmart aims to increase mobile sales through new campaign

Walmart is educating consumers to shop its mobile-optimized site via a new initiative that promotes the company’s products.

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Payments
Mobile giving could account for 20pc of Hurricane Sandy relief efforts

Disaster relief agencies have responded quickly to the devastation caused by Hurricane Sandy, with many making mobile a key part of their efforts to raise funds to help those affected by the disaster.

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Advertising
Universal Pictures stirs up hype for new film via mobile advertising

Universal Pictures is using a mobile ad campaign that goes beyond solely driving ticket sales to get fans excited for the upcoming film “The Man with the Iron Fists.”

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Marketing
Is Apple displaying weakness as a mobile leader? – Mobile Marketer

Mobile Marketer today – Is Apple displaying weakness as a mobile leader?; Victoria’s Secret bolsters awareness for new VSX line via rich media messaging.

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Advertising
Montblanc steps up mobile image sharing via global campaign – Luxury Daily

Luxury Daily today – Montblanc steps up mobile image sharing via global campaign; Dior, Burberry go head-to-head in social domination: report.

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Columns
With mobile, brands should reengineer thinking around customer experiences

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

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