Today's headlines

Applications Amazon centers mcommerce strategy around apps
By Lauren Johnson
	Amazon is continuing on its path of mobile commerce domination with the launch of a shopping application for its endless.com destination. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy's, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Database/CRM P.F. Chang-owned Pei Wei adds 5,000 consumers to email database via mobile
By Chantal Tode
	P.F. Chang's restaurant chain Pei Wei Asian Diner recently used SMS messaging to build its opt-in database, signing up more than 5,000 names via mobile in two weeks. Entire article

Advertising Sony Pictures drives Bad Teacher sales via mobile
By Rimma Kats
	Sony Pictures is driving sales for its newly released "Bad Teacher" film via mobile ads. Entire article

Applications Union Pacific Railroad bolsters historic train awareness via app
By Lauren Johnson
	Transportation company Union Pacific Railroad is letting historic railroad fans track the company's famous steam locomotives on Apple devices. Entire article

Advertising Moschino introduces commerce with second mobile site - Luxury Daily
By Staff reports
	Luxury Daily today - Moschino introduces commerce with second mobile site; Should Louis Vuitton have fixed something that was not broken? Entire article

Strategy Giselle Tsirulnik promoted to deputy managing editor
By Staff reports
	Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively. Entire article

Columns Why your mobile behavior is a magnet for fraud
By a MCD columnist
	Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals. Entire article

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