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Today’s headlines


Applications
Amazon centers mcommerce strategy around apps

Amazon is continuing on its path of mobile commerce domination with the launch of a shopping application for its endless.com destination.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Database/CRM
P.F. Chang-owned Pei Wei adds 5,000 consumers to email database via mobile

P.F. Chang’s restaurant chain Pei Wei Asian Diner recently used SMS messaging to build its opt-in database, signing up more than 5,000 names via mobile in two weeks.

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Advertising
Sony Pictures drives Bad Teacher sales via mobile

Sony Pictures is driving sales for its newly released “Bad Teacher” film via mobile ads.

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Applications
Union Pacific Railroad bolsters historic train awareness via app

Transportation company Union Pacific Railroad is letting historic railroad fans track the company’s famous steam locomotives on Apple devices.

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Advertising
Moschino introduces commerce with second mobile site – Luxury Daily

Luxury Daily today – Moschino introduces commerce with second mobile site; Should Louis Vuitton have fixed something that was not broken?

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Strategy
Giselle Tsirulnik promoted to deputy managing editor

Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.

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Columns
Why your mobile behavior is a magnet for fraud

Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.

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