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Today’s headlines

Multichannel retail support Toys R Us translates inspiration into sales via mobile visual search
Toys “R” Us will leverage 3D image recognition technology to provide a quick and easy product search option for consumers as it continues its efforts to streamline the shopping experience, especially for younger, tech-savvy customers on mobile. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Research IPhone biggest driver by far of in-store mobile payments: report
IPhone owners are much more likely than Android smartphone owners to have made a purchase in-store at the checkout counter using their mobile phone within a 30-day period, according to a new report from Javelin Strategy & Research. Entire article
Applications 7-Eleven drinks up sales from mobile-enabled summer sweepstakes
National convenience store chain 7-Eleven has rolled out the Slurpee All Access Chill sweepstakes contest, which incorporates the retailer’s mobile application to drive summer sales for limited-edition flavor Mtn Dew Solar Flare as well as app engagement. Entire article
Payments Swatch takes on Apple Watch with lower-priced, payments-enabled offering
Wristwatch brand Swatch is focusing on mobile payments and a lower price point as it prepares to release its first smartwatch offering this summer and go up against the Apple Watch. Entire article
Social networks Kay Jewelers adds sparkle to Pinterest, Instagram for Mother’s Day
Kay Jewelers is gearing up to drive sales ahead of Mother’s Day with the rollout of Pinterest and Instagram pages that offer guests eye-catching visuals and more means of engagement with the brand, alongside a sweepstakes for a shopping spree at a local store, proving that social-enabled contests are still potent. Entire article
Content Mobile Minutes: Nintendo’s mobile gaming profit; Google’s wireless takeover; Apple Watch connections; Smart credit cards
Today in mobile marketing – Nintendo sees profit doubling, helped by smartphone game entry; Not to be stopped, Google takes on the wireless world; Lonely Apple Watch owners find strangers with a heart on Reddit; My weekend confusing people with a futuristic credit card. Entire article
Content Coca-Cola uncaps mobile to reach mothers via interactive video, free call – Mobile Marketer
Mobile Marketer today – Coca-Cola uncaps mobile to reach mothers via interactive video, free call; Atlanta Hawks replace team jersey with emojis for fan symbol. Entire article
Advertising Rolls-Royce appeals to modern consumers via livestream launch on Periscope – Luxury Daily
Luxury Daily today – Rolls-Royce appeals to modern consumers via livestream launch on Periscope; Connect international experience in retail, digital to curious Chinese consumers. Entire article
Columns 5 reasons why traditional mail-in rebates are broken
It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones. Entire article
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