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Today’s headlines

Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience

NEW YORK – A Forrester analyst at the 2014 MMA Forum admitted that not many mobile wallets available right now are blending commerce and context together seamlessly, although car transportation application Uber could be the exception.

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Marriott tests text service requests to empower guests via mobile

Marriott Hotels continues to lead the way in how mobile is transforming the travel experience with a test in 15 hotels enabling guests to text service requests for additional towels and chat with hotel representatives in real-time about other service needs.

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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

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Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Campbell Soup Co. expands purchase-based mobile ad investments

NEW YORK – A Campbell Soup Co. executive at the 2014 MMA Forum said that a mobile advertising campaign from last year that targeted consumers who had previously bought Pace salsa is now being tested by several other brands.

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Brioche Dorée goes all out on mobile wallet with ordering, payment, loyalty and couponing

The Brioche Dorée chain has launched a mobile wallet that includes ordering, payment, loyalty and couponing features to bring added value for customers.

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Chrysler exec claims geofencing works, geo conquesting does not – Mobile Marketer

Today in mobile marketing – Chrysler exec claims geofencing works, geo conquesting does not; Yahoo exec: Focus on mobile moments versus engagement.

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NetJets aims for readers with travel bug on New York Times via mobile ad – Luxury Daily

Luxury Daily today – NetJets aims for readers with travel bug on New York Times via mobile ad; Pure digital marketing returns on investment with $12.5B profit growth: report.

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7 steps to successful multichannel commerce

Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.

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