RSS | Advertise with us | Also known as Mcommerce Daily | Follow us on TwitterFollow us on Twitter May 8, 2013

Read more on | Jobs | Blog
Subscribe to email newsletter

Today’s headlines

Macy’s aims for last-minute Mother’s Day sales via incentivized iAd effort

Macy’s is turning to Apple’s iAd network to promote its Mother’s Day sale, as well as let consumers store a savings pass to their mobile device to redeem in-store.

Entire article

Multichannel retail support
JanSport enhances OOH effort with QR codes, NFC to drive retail traffic

Outdoor gear brand JanSport is leveraging QR codes and NFC to mobilize transit shelters around New York’s Union Square neighborhood and drive foot traffic into retailer Paragon Sports’ nearby location.

Entire article

BBVA Compass Bank drives mobile engagement with virtual bobblehead campaign

BBVA Compass Bank saw an uplift in credit card applications following the launch of a sports-themed campaign leveraging mobile and social media that encouraged users to share an image of themselves as a virtual bobblehead doll.

Entire article

Web site development
River Island expands reach with mcommerce site

British retailer River Island has launched a mobile commerce site as the company increasingly sees more users shopping and browsing via their handsets.

Entire article

Mobile’s complex ecosystem is a surmountable challenge – Mobile Marketer

Mobile Marketer today – Mobile’s complex ecosystem is a surmountable challenge; Pepsi, Sauza eye new mobile opportunities with native advertising.

Entire article

LVMH teases behind-the-scenes events with dedicated Instagram account – Luxury Daily

Luxury Daily today – LVMH teases behind-the-scenes events with dedicated Instagram account; Innovative, cross-channel Mother’s Day luxury marketing to outdo email.

Entire article

5 tips to improve mobile commerce strategy

If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.

Entire article

Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us
401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter