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Content
Subway scores direct hit with Battleship mobile sweepstakes

Fast food franchise Subway is placing mobile calls-to-action on its soft drink cups and sandwich bags to not only build the company’s email database, but also reward consumers with prizes for playing games.

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Messaging
Rue La La drives 25pc increase in user sessions with push notifications

Flash sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.

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Applications
P.F. Chang’s enters mobile commerce with ordering app

Fast casual restaurant chain P.F. Chang’s is letting hungry diners order food from their handsets via a new mobile application for iPhone and Android smartphones.

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Research
MasterCard: Singapore, U.S., Kenya and South Korea are most prepared for mobile payments

A new study from MasterCard found that although the United States is ready for mobile payments, nine of the 10 countries most set up for the technology are in Africa, the Middle East and Asia.

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Content
Four Seasons pushes bridal expertise via mobile, digital

Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.

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Revenue
Groupon’s mobile volume grows, reaches 30pc – Mobile Marketer

Mobile Marketer today – Groupon’s mobile volume grows, reaches 30pc; Six Flags teams up with Nokia on its only smartphone app this summer.

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Advertising
TAG Heuer stamps mobile call-to-action on Vogue ad – Luxury Daily

Luxury Daily today – TAG Heuer stamps mobile call-to-action on Vogue ad; American Express CEO: Reinvention, constant values ingredients for digital transformation.

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Columns
Mobile apps in the small to midsize business’ marketing mix

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

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