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Today’s headlines

Multichannel retail support How Macy’s Backstage could innovate off-price retail via mobile
Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it reach impulse buyers with location-based marketing. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Strategy Pizza Hut tops off mobile ordering with pizza-tracking feature
Pizza Hut is following in Domino’s footsteps by rolling out a mobile-enabled order navigation platform that allows customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering to stay competitive in the sector. Entire article
Applications Gameit delivers ads in game form to create deeper connections
Brands such as Skullcandy, EMMA cosmetics, Traeger Grill, True Gentleman and Swoob are partnering with recently launched gaming application gameit, where users answer trivia questions based on advertising content to win prizes, leaving a lasting marketing impression while driving sales. Entire article
Merchandising Zulily looks to responsive Web design to cure mobile growing pains
Zulily, a flash sales site that is at the forefront of Facebook’s leveraging of its Messenger service for one-to-one business-customer relations, has relaunched its Web site with a responsive design to repair a customer experience disrupted by explosive growth on mobile. Entire article
Research Mobile video can boost QSR’s sales and outreach: report
Consumers who frequent quick service restaurants are often the same target groups who consume the largest amount of video on mobile, suggesting that many food and beverage brands are missing a crucial marketing opportunity if they are not leveraging video advertising to engage this audience, according to a report from BrightRoll. Entire article
Content Mobile Minutes: Facebook and IBM’s ads; Phablet market quadruples; Apple’s Beats Music scrutiny; Uber for everything
Today in mobile marketing – Facebook and IBM team up to supercharge personalized ads; Phablet market quadruples in U.S., according to Kantar Worldpanel; Apple’s Beats Music deals under U.S. scrutiny: Bloomberg; There’s an Uber for everything now. Entire article
Content Poltergeist is coming after you with live event on Periscope – Mobile Marketer
Mobile Marketer today – Poltergeist is coming after you with live event on Periscope; Guess merges mobile ads, selfies to drive virtual sunglass trial. Entire article
Advertising Net-A-Porter boosts mobile shopping capabilities with app launches – Luxury Daily
Luxury Daily today – Net-A-Porter boosts mobile shopping capabilities with app launches; How can fashion brands leverage shopping tourism? Entire article
Columns Using weather analytics over weather data for relevant marketing
Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again. Entire article
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