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Today’s headlines


Analytics
80pc of iBeacon signals are inaccurate: xAd exec

NEW YORK – An xAd executive at the 2014 MMA Forum said that publishers need to hone in on iBeacon technology as a digital branding tool, as 80 percent of location signals are reportedly inaccurate.

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Database/CRM
TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program

TGI Fridays is among the merchants using a new mobile loyalty platform leveraging beacon technology to deliver notifications about special offers and rewards when a customer enters a store.

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Columns
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

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Strategy
Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Multichannel retail support
Duane Reade app sets in-store agenda to match Walgreens’ innovations

Walgreens’ Duane Reade drugstore chain has updated its iPhone application with a focus on enhancing the in-store experience via digital and social content, including a 10-store iBeacon test and instant Instagram prints.

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Messaging
Bloomin’ Brands exec: Mobile has measurable effect on dining choices

NEW YORK – A Bloomin’ Brands executive at the 2014 MMA Forum discussed how mobile has a measurable effect on consumer casual dining choices, stressing that continuity is key for brand strategy on mobile.

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Marketing
Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy – Mobile Marketer

Today in mobile marketing – Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy; MEC exec: Location in mobile content still an untapped opportunity.

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Advertising
Nordstrom creates separate digital shopping channels for off-price Rack business – Luxury Daily

Luxury Daily today – Nordstrom creates separate digital shopping channels for off-price Rack business; Dolce & Gabbana reaches fans naturally through sponsored content on The Cut.

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