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Today’s headlines

Toys “R” Us targets tablet users with interactive, brand-building app

Toys “R” Us has launched a new mobile application for iPad and Android tablets that centers around its mascot Geoffrey the Giraffe and endeavors to build brand awareness.

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Chase cuts down on paper receipts via photo app feature

Chase is making it easier for Ink with Chase card members to track their expenses with a new receipt capture mobile application update.

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Jersey Mike’s Subs unveils mobile ordering plans

Jersey Mike’s Subs is tapping into the mobile ordering space with plans to launch an iOS and Android application.

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Cheeseburger in Paradise centers summer promotion around app

Cheeseburger in Paradise is leveraging a new mobile application for a promotion that rewards consumers with offers and content throughout the summer.

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Do’s and don’ts of photo-sharing mobile contests – Mobile Marketer

Mobile Marketer today – Do’s and don’ts of photo-sharing mobile contests; QR codes’ role in product research is minimal: report.

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Bulgari strengthens B.zero1 campaign with mobile ad – Luxury Daily

Luxury Daily today – Bulgari strengthens B.zero1 campaign with mobile ad; Should Gucci continue to fight Guess in court?

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A brief history of mobile malware

Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.

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