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Today’s headlines

Payments Road to in-store mobile payments is bumpy for Apple Pay, MCX
Bringing contactless mobile payments to bricks-and-mortar stores continues to be a challenging process plagued with technology difficulties, inexperienced store associates and an evolving landscape. Entire article
Research What is working and what is creepy with in-store mobile: report
As more bricks-and-mortar retailers employ mobile and tablet devices to augment consumers’ in-store experiences and drive point-of-sale purchases, they must also be aware of features which customers find helpful, such as product reviews, and those that individuals find abrasive, such as digital display prices, according to a new report from RichRelevance. Entire article
Applications RetailMeNot’s surge of in-store and mobile use incites beacon commitment
Mobile coupon application RetailMeNot is partnering with Swirl to create in-store beacon-powered promotions as well as implement features and deals that take place while the consumer is shopping, following results indicating higher mobile and in-store usage. Entire article
Payments Visa Europe expands mobile payments across British retail space
Visa continues to expand the availability of mobile payments services in Europe, as the credit card company strives to keep up with consumers who want to be able to pay simply wherever they are, with whatever device they choose. Entire article
Content Mobile Minutes: Facebook and; Google’s mobile searches; Apple TV remote redesign; T-Mobile overtakes Sprint
Today in mobile marketing – Facebook opens to developers amid open Web debate in India; As mobile grabs over half of all searches, Google hits refresh button on its ads; Apple TV remote expected to add touch pad in redesign; T-Mobile set to leapfrog Sprint as third-largest U.S. carrier. Entire article
Content Marketers getting more adept at mobile targeting, but challenges loom – Mobile Marketer
Mobile Marketer today – Marketers getting more adept at mobile targeting, but challenges loom; Amazon, JetBlue partnership brings Prime Instant Video to skies. Entire article
Advertising Michael Kors spurs consumers to shop early for Mother’s Day – Luxury Daily
Today in luxury marketing – Michael Kors spurs consumers to shop early for Mother’s Day; Time to expand retail footprint in Mexico: BCG. Entire article
Columns Mobile media to play pivotal role in 2016 presidential elections
Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries. Entire article
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