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Today’s headlines

Social networks Amazon takes a stab at social shopping with Twitter-enabled commerce
Amazon hopes that the amount of product discovery and shopping taking place on Twitter from smartphones and tablets will translate into some sales with the launch of a new partnership that drives traffic to the online giant’s Web and mobile platforms. Entire article
Applications Cub Foods looks to bolster loyalty program offerings with mobile
Cub Foods has upped its mobile and digital initiatives around its My Cub Rewards program so that consumers can find and redeem deals more easily. Entire article
Strategy Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy
Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28. Entire article
Social networks Hostess’ on-pack, X-Men promotion integrates promo codes with Facebook
The snack cake bakery introduced new limited-edition Twinkie flavors in spirit of the May 23 theatrical release of “X-Men: Days of Future Past,” with a sweepstakes that requires fans to enter product promo codes on Facebook for a chance to win daily and grand prizes. Entire article
Web site development’s mobile site misses the mark on user-friendliness has gone mobile, a strategy the company hopes will fufill the needs of on-the-go consumers, but the ability to browse from anywhere is trumped by poor design. Entire article
Marketing Pepsi bulks up on mobile games, video in latest iAd campaign – Mobile Marketer
Today in mobile marketing – Pepsi bulks up on mobile games, video in latest iAd campaign; Taco Bell, Toyota promote branded Pandora content via new native ads. Entire article
Advertising Tiffany relies on Mother’s Day timing for mobile ad click-throughs – Luxury Daily
Luxury Daily today – Tiffany relies on Mother’s Day timing for mobile ad click-throughs; Louis Vuitton still number one in awareness for Chinese: report. Entire article
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