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Today’s headlines


Marketing
Tactics for driving sales via mobile this Mother’s Day

Mother’s Day is just around the corner and with consumers accessing their mobile device now more than ever, incorporating a mobile component – whether it is a banner ad, SMS campaign or application – in a retailer’s marketing strategy is a necessity.

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Merchandising
Zappos.com translates online experience to mobile via Android app

Zappos.com has launched a mobile app for Android, allowing customers to shop its full catalog of handbags, shoes and clothes via their mobile devices.

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Events
Mcommerce Summit New York May 12: eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Database/CRM
Webinar on May 24: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.

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Applications
Android Market to surpass Apple App Store by August: study

With the flood of developers, brands and marketers developing content for Android, research firm research2guidance predicts it will reach 425,000 apps by August, surpassing the Apple App Store.

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Payments
PayEverywhere lets merchants process transactions on the go

Merchants such as Marblesoft and TT New York are among the early adopters of PayEverywhere, a new cross-platform mobile payment processing service for merchants.

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Advertising
Chanel leads iconic brands with optimized jewelry, watch sites – Luxury Daily

Luxury Daily today – Chanel leads iconic brands with optimized jewelry, watch sites; Audi curates Manhattan replica to kick off urban planning event.

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Columns
FTC files suit to end abusive mobile marketing campaign

In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.

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