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Today’s headlines

Database/CRM Kohl’s integrates loyalty with Apple Pay for greater in-store relevance
Kohl’s is the first retailer integrating its private label credit card and rewards platform with Apple Pay for in-store use, pointing to the growing influence of mobile payments throughout the customer journey. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Messaging Booking.com reserves mobile messaging for real-time customer interaction
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Entire article
Strategy Jersey Mike’s layers on rewards, ordering as it links behavior across channels
Jersey Mike’s Subs is layering up its mobile strategy by rolling out a new ordering application and digital rewards program that allows customers to create a single account linking their loyalty points, email club and texting and app logins for a more streamlined experience. Entire article
Applications MassMutual puts benefits shopping in consumers’ hands via new app
MassMutual Financial Group is introducing a new mobile application to complement its benefits exchange program – which combines healthcare coverage, retirement savings and insurance protection into one platform – enabling users to purchase individual packages or those offered by their employers. Entire article
Content Mobile Minutes: Apple revamps music streaming; YouTube bets on online TV; Twitter’s app; Google’s credit alternative
Today in mobile marketing – Apple to revamp streaming music service after mixed reviews, departures; YouTube aims to launch live TV service by 2017; Whom to Follow? Twitter’s connect makes better suggestions; Google challenges Apple in India with credit card alternative. Entire article
Content Is mobile search shifting towards greater brand control? – Mobile Marketer
Mobile Marketer today – Is mobile search shifting towards greater brand control?; Coca-Cola uncaps special summer moments through playlists controlled by bottles. Entire article
Advertising Automakers show dedication to tech-minded consumers with smartwatch compatibility – Luxury Daily
Luxury Daily today – Automakers show dedication to tech-minded consumers with smartwatch compatibility; Millennials, older generations have formed two distinct luxury economies: YouGov. Entire article
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