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Today’s headlines

Applications How travel brands plan to unbutton sales via Apple Watch apps
As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options. Entire article
Applications McDonald’s fulfills consumer demands for mobile delivery with Postmates
McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions. Entire article
Merchandising Dunkin’ Donuts gives customers the royal treatment on Twitter
Dunkin’ Donuts is celebrating the birth of Britain’s Royal Baby with a Twitter sweepstakes that lets customers tweet who in their life deserves to be treated like royalty in exchange for a chance to win a trip for two to England and other prizes. Entire article
Research 50pc of mobile travelers book last-minute stays
Recent data from shows that 50 percent of travelers who book via mobile devices do so for last-minute or next-day stays, proving mobile’s potency for on-the-go users. Entire article
Content Mobile Minutes: Periscope and piracy; Google’s mobile search; Android phones’ voice command; Texting and driving device
Today in mobile marketing – Twitter’s streaming app creates piracy of year’s biggest fight; Startups targeting Google on mobile search; Android phones can now launch some apps on voice command; A device for texting and driving. Hooray? Entire article
Content Google’s mobilegeddon was more hype than reality: report – Mobile Marketer
Mobile Marketer today – Google’s mobilegeddon was more hype than reality: report; Abercrombie & Fitch, Axe ditch ‘sexy’ for mobile to reach young consumers. Entire article
Advertising Swarovski increases staying power of loyalty program via app – Luxury Daily
Luxury Daily today – Swarovski increases staying power of loyalty program via app; Luxury brands highlight royal relations by welcoming Princess Charlotte. Entire article
Columns How digital activity logging is changing customer research
Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months. Entire article
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