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Social networks
Sephora exec: Pinterest shoppers 15X more valuable than Facebook

NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.

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Strategy
White Castle bridges social media, in-store with verbal hashtags

By requiring hungry consumers who want to partake in special food items and giveaways to say the phrase “hashtag My Crave” when ordering inside a location or at the drive-thru, White Castle is moving beyond digital brand awareness into physical consumer engagement tactics with its mobile strategy.

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Strategy
Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Applications
JetBlue iPad app forthcoming as mobile’s influence extends for travelers

NEW YORK – This year, JetBlue will introduce an iPad application, translate its mobile offerings into other languages, add high-speed Wi-Fi to all of its planes and equip flight attendants with iPad minis as mobile’s role in building customer loyalty throughout the travel journey continues to grow for the airlines.

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Applications
Foursquare checks in on social mobile exploration to drive growth

In an attempt to regain its footing, Foursquare will split into two separate applications, with the core experience focusing on discovery while a standalone service called Swarm allows friends to maintain buzz concerning their whereabouts through check-ins.

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Marketing
Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement – Mobile Marketer

Today in mobile marketing – Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement; 25pc of Marriott guests use mobile during hotel stay.

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Advertising
12pc of brands enable consumers to view store inventory via mobile: L2 – Luxury Daily

Luxury Daily today – 12pc of brands enable consumers to view store inventory via mobile: L2; Bergdorf Goodman offers rush delivery to boost weekend sales.

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Columns
Native versus ad network: Death match for dollars

In an article posted March 10 on Mobile Marketer, the reporter wrote that the rise in spending on native advertising was signaling the final days of the mobile banner. Not only did I immediately feel a rage-induced gas bubble forming, I felt the need to refute her hyperbolic position entirely.

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