NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.
By requiring hungry consumers who want to partake in special food items and giveaways to say the phrase “hashtag My Crave” when ordering inside a location or at the drive-thru, White Castle is moving beyond digital brand awareness into physical consumer engagement tactics with its mobile strategy.
Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.
NEW YORK – This year, JetBlue will introduce an iPad application, translate its mobile offerings into other languages, add high-speed Wi-Fi to all of its planes and equip flight attendants with iPad minis as mobile’s role in building customer loyalty throughout the travel journey continues to grow for the airlines.
In an attempt to regain its footing, Foursquare will split into two separate applications, with the core experience focusing on discovery while a standalone service called Swarm allows friends to maintain buzz concerning their whereabouts through check-ins.
In an article posted March 10 on Mobile Marketer, the reporter wrote that the rise in spending on native advertising was signaling the final days of the mobile banner. Not only did I immediately feel a rage-induced gas bubble forming, I felt the need to refute her hyperbolic position entirely.