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Today’s headlines

Multichannel retail support 1800Flowers unwraps IBM Watson-powered mobile gift concierge, signaling AI’s rise
Gifts retailer 1800Flowers, which has recently made waves in artificial intelligence integration, is cementing its stronghold on mobile commerce with an IBM Watson-powered gift concierge that uses cognitive capabilities to tailor product suggestions for shoppers. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Multichannel retail support True Religion adds on CRM, beacons for next-generation Apple Watch clienteling
True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store. Entire article
Software and technology Facebook evolves into go-to platform for social ticketing
With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook. Entire article
Messaging The Limited sees 20pc lift in conversions with live chat
The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience. Entire article
Content Mobile Minutes: Pinterest buys URX; Periscope hires editor; USA Today’s privacy setback; Google reconsiders hardware
Today in mobile marketing – Pinterest acquires mobile ad firm URX; Periscope hires editor-in-chief to curate live streams; USA Today suffers setback in dispute targeting video privacy of newspaper’s app; Why is Google creating a new hardware division? Entire article
Content Pepsi’s branded emojis merge with real world for omnichannel synergy – Mobile Marketer
Mobile Marketer today – Pepsi’s branded emojis merge with real world for omnichannel synergy; Vertical video ad unit looks familiar to millennials. Entire article
Advertising Barneys gathers personal profiles from barber’s chair – Luxury Daily
Luxury Daily today – Barneys gathers personal profiles from barber’s chair; Retailers should leverage omnichannel for profitability: report. Entire article
Columns One year on, Apple Watch and wearables are increasing BLE usage on smartphones
With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on. Entire article
Columns Three-course meal of the back-to-school season
As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years. Entire article
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