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Today’s headlines


Applications
Citi exec: Intersection of mobile and engagement happens on tablets

NEW YORK – A Citi executive at Mobile Commerce Daily’s Mcommerce Summit conference yesterday said that tablets are driving a much deeper level of engagement with customers than smartphones.

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Applications
Zappos exec: Apps are a loyalty tool

NEW YORK – A Zappos executive at Mobile Commerce Daily’s Mcommerce Summit conference said that although the mobile Web is a great way to capture new customers, the company is seeing more sales coming from its mobile applications.

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Research
93pc of in-store app users make purchase in physical location: study

NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at Mobile Commerce Daily’s Mcommerce Summit conference.

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Multichannel retail support
GGP exec: 18pc of app users engage with it every day

NEW YORK – A General Growth Properties executive at Mobile Commerce Daily’s Mcommerce Summit conference said that mobile is helping the mall operator build a relationship with shoppers and, as a result, help drive sales and traffic for its retail tenants.

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Advertising
Double-digit spend increase expected for most-affluent US consumers: study – Luxury Daily

Luxury Daily today – Double-digit spend increase expected for most-affluent US consumers: study; Harrods fine-tunes customer experience via employee etiquette lessons.

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Columns
Why you need to buy or sell mobile advertising to get your next job

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

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