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Today’s headlines

Marketing The allure of geolocation
While tablet owners are shopping more than ever on their devices, many are still frustrated with the experiences currently available, according to new data from TheFind. Entire article
Applications Wrapp aims to help brands build loyalty via new app feature recently increased the number of searches taking place on mobile devices by 61 percent following an optimization strategy using A/B and multivariate testing. Entire article
Marketing Is the era of bargain-priced mobile paid search nearing the end? – Mobile Marketer
Luxury Daily today – Chopard aims for watch personalization via mobile app; Dolce & Gabbana offers social entry point to brand lifestyle. Entire article
Columns Moving beyond the cookie-dependent economy on mobile


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