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Today’s headlines

Multichannel retail support
How to leverage mobile to combat showrooming

While the growth in smartphone penetration has made it easier for shoppers to compare prices among competing retailers while in-store, mobile devices can also offer a solution for merchants looking to combat showrooming and make sure they close the sale.

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Sephora bolsters mobile, online sales via incentivized promotion

Sephora is getting the word out about its revamped mobile site, Web site and iPhone application with a campaign that lets consumers vie for prizes by checking out the company’s new shopping tools.

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NFC-based mobile payments poised to take off, claims study

While less than 2 percent of mobile users in the United States and Western Europe currently use a NFC-enabled phone to make in-store purchases, that number is expected to rise to one in four mobile users by 2017, according to Juniper Research.

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JetBlue offers time-sensitive deals via commerce-enabled mobile ads

JetBlue is offering consumers packaged deals via a new targeted mobile advertising campaign the company is running through Pandora.

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Burberry spreads mobile reach via TV Guide app – Luxury Daily

Luxury Daily – Burberry spreads mobile reach via TV Guide app; 80pc affluent spenders now on lower-income end: report.

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Software and technology
Coca-Cola affirms mobile strategy with interactive QR code push – Mobile Marketer

Mobile Marketer today – Coca-Cola affirms mobile strategy with interactive QR code push; Why did Yahoo Livestand fail and lessons to learn.

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Should retailers have a mobile payments strategy?

Mobile is already unifying once-siloed online and bricks-and-mortar channels. Mobile payments can accelerate this trend by blurring the difference between mobile, online and in-store shopping.

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