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Today’s headlines

Strategy Target signals bigger mobile innovation push with Digital Advisory Council
 
Target has created a new Digital Advisory Council consisting of executives from leading companies as it ramps up efforts to create disruptive mobile experiences that bring value to customers.  Entire article
 
Social Networks Toys “R” Us inspires charitable support through social media campaign
 
Toys “R” Us is supporting Alex’s Lemonade Stand Foundation through a new campaign which encourages families active on social media to spread awareness for the charity by sharing who or what they “stir” for. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
 
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
 
Multichannel retail support Westfield pilots mobile ordering app for mall restaurants and food retailers
 
The Westfield San Francisco Centre is piloting a new mobile solution enabling customers order food from several food retailers and dining establishments in the mall, with users able to schedule an order for pick-up or have it delivered.  Entire article
Apparel and accessories Prada delves into visual past with Pradasphere microsite
 
Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns. Entire article
 
Marketing How Oreo is using emojis to drive mobile engagement – Mobile Marketer
 
Mobile Marketer today – How Oreo is using emojis to drive mobile engagement; Integrated cross-platform ads are not driving reach, ROI: Nielsen. Entire article
Advertising Tiffany keeps it simple to attract interest in New York Times ad – Luxury Daily
 
Luxury Daily today – Tiffany keeps it simple to attract interest in New York Times ad; 8 characteristics of luxury products. Entire article
Columns Mobile marketing with geo-location is not a simple destination
 
I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill. Entire article
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