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Today’s headlines

 
Multichannel retail support Can mobile reinvigorate traditional department stores?
 
Old Navy is continuing to rely on mobile rewards as a way to make shopping more interactive via a new advertising campaign that incorporates commerce and video. Entire article
Database/CRM Auntie Anne’s sweepstakes sees 34pc of registrations taking place via mobile
 
Coupon Web site RetailMeNot has revamped its Android application with location-based offers meant to lure consumers into stores. Entire article
Marketing Everything marketers need to know about Google Glass – Mobile Marketer
 
Luxury Daily today – BMW aims for younger consumers via Spotify placement; Chanel renews brand interest among global, aspirational audience. Entire article
Columns Adapting to consumers’ multiscreen behavior
 

 

 
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