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Research
NFC transactions to remain low through 2015: study

While mobile payments are growing at a fast rate and will surpass $171.5 billion in transaction values this year, NFC transactions are expected to remain relatively low through 2015, according to a new report from Gartner.

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Applications
Hearts on Fire aims to bolster diamond sales via mobile app

Jewelry brand Hearts on Fire is expanding its mobile strategy with an iPhone and iPad application that lets consumers shop their favorite diamond pieces.

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Database/CRM
Margaritaville Casino bets on iPhone to drive loyalty program enrollment

Margaritaville Casino & Restaurant is enlisting mobile devices to create better relationships with on-premise customers while simplifying the process for enrolling in the casino’s loyalty program.

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Applications
Yellow Pages Group’s ShopWise simplifies mobile deals via updated app

Yellow Pages Group-owned ShopWise is building its mobile strategy with French versions of its applications and a simplified navigation to help shoppers scout out the best deals.

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Small Luxury Hotels inspires travel via tablet magazine – Luxury Daily

Luxury Daily today – Small Luxury Hotels inspires travel via tablet magazine; Chanel combines exhibit, in-store displays for Little Black Jacket.

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Advertising
Is Facebook creating a targeted mobile advertising powerhouse? – Mobile Marketer

Mobile Marketer today – Is Facebook creating a targeted mobile advertising powerhouse?; Starbucks revs up marketing efforts for Frappuccino beverages via interactive mobile ads.

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Columns
Mobile’s role in delivering real-time product feedback

The concept of real-time response is making a significant shift with the rapid adoption of smartphones across the country and around the world.

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