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Today’s headlines

Applications JCPenney spins millennial-friendly major appliance sales with in-app purchasing
JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Strategy McDonald’s builds local push on mobile via teacher appreciation incentives
A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding. Entire article
Research Mobile payments lag in travel sector, tablets still a big driver
While 32 percent of overall online payments were made on a mobile device in the first quarter of 2016, in the travel sector, the share drops to 15 percent, pointing to an opportunity to extend the reach of smartphones in the travel experience, according to a new report from Adyen. Entire article
Advertising Alex and Ani unclasps omnichannel Mother’s Day push on Instagram
Alex and Ani is continuing its omnichannel shopping strategy with ads on Facebook and Instagram promoting an in-store gift-with-purchase offer and featuring a Mother’s Day-themed video and a button that clicks through to a store locator for convenience. Entire article
Content Mobile Minutes: Amazon bolsters Alexa; Facebook and ephemeral messaging; Baidu’s regulatory probe; Bursting tech bubble
Today in mobile marketing – Amazon bolsters voice based-platform Alexa with investment in TrackR; Facebook to add Snapchat-like ephemeral messages to its Messenger app: Report; Baidu shares sink following regulatory probe; This tech bubble is bursting. Entire article
Content Hilton checks in virtual reality push via 360-degree video experience – Mobile Marketer
Mobile Marketer today – Hilton checks in virtual reality push via 360-degree video experience; Vibes shows leadership in mobile education tie with Chicago’s DePaul University. Entire article
Advertising Ferrari extends brand with mobile magazine, artist profiles – Luxury Daily
Luxury Daily today – Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands. Entire article
Columns Circle of advertising life
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact. Entire article
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