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Software and technology
Best Buy exec: Cloud helps link mcommerce, ecommerce and point-of-sale

NEW YORK – A Best Buy executive at Aberdeen Group’s Retail and Consumer Markets Summit said that cloud computing is changing the ways that companies are approaching service-oriented architectures by combining all channels into one place.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Applications
IKEA pilots shopping app to improve customer experience

Swedish furniture retailer IKEA is piloting a new mobile shopping application in several countries, including Canada, as a way to enhance the customer experience by enabling users to check stock availability, create shopping lists and access a store map.

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Revenue
Guess exec: Mobile makes up 15pc of online revenue

NEW YORK – A Guess Inc. executive at Aberdeen Group’s Retail and Consumer Markets Summit said that 15 percent of the company’s online commerce sales comes from mobile devices.

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Marketing
Bonobos exec: Price comparison risks brand integrity

NEW YORK – A Bonobos executive at Aberdeen Group’s Retail and Consumer Markets Summit said that with consumers comparison shopping online, using only price as the determining factor behind companies such as Amazon can be a risky move for marketers.

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Advertising
Ritz-Carlton steps up mobile game via iPhone, Android apps – Luxury Daily

Luxury Daily today – Ritz-Carlton steps up mobile game via iPhone, Android apps; Land Rover strengthens consumer lifestyle via online magazine.

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Columns
Eliminating the speed delays with mobile Web shopping

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

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