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Today’s headlines


Research
Retailers to spend $220.9 million on mobile this year: Shop.org

Retailers are flocking to mobile marketing, with 91 percent either having a mobile strategy in place or in the process of developing one, according to a new report from Shop.org.

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Applications
Gap to offer mobile gift cards via Swagg app

SAN FRANCISCO – Swagg announced it is adding Gap to its list of retailers offering mobile gift cards within the company’s application at the Mobile Shopping Summit.

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Events
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Database/CRM
Webinar on May 24: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.

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Marketing
L’asso restaurant to distribute mobile deals via new PeopleDeals service

New York-based Italian restaurant L’asso will distribute mobile deals to consumers via a new service dubbed PeopleDeals, choosing the platform over Groupon to avoid having to share revenue.

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Payments
Make mobile commerce check-out process seamless: panelist

SAN FRANCISCO – Retailers creating a mobile-optimized application or site should make sure that the check-out process has a minimal number of clicks to better accommodate consumers, per panelists at the Mobile Shopping Summit.

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Advertising
Mobile apps can be customer acquisition tools: experts – Luxury Daily

Luxury Daily today – Mobile apps can be customer acquisition tools: experts; Zegna attempts digital conquest with mystery allure.

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