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Today’s headlines

Hard Rock Cafe taps SMS to improve customer service

The Hard Rock Cafe has deployed a new mobile tool to improve its customer service and increase customer loyalty.

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Applications enables gift-giving via mobile bar codes

Online gift registry launched an iPhone application with bar code scanning capabilities.

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Transamerica lets customers monitor retirement accounts via mobile

Transamerica Retirement Services released an application that will let participants monitor their retirement accounts using the iPhone or iPod touch.

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Pepsi rolls out multifaceted LBS mobile loyalty initiatives

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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