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Today’s headlines


Applications
Target bridges mcommerce with print, TV via Shazam app

Target is giving consumers a new way to explore and purchase its products through a partnership with Shazam, with users of the application able to scan any print or television ad to access shoppable content.

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Research
Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Advertising
Outback Steakhouse grills up Instagram-only content to showcase steak authority

Outback Steakhouse is bolstering sales of its signature steak dishes by delivering Instagram-only content to mobile users that is designed to highlight the flavors, sights and sounds that make the restaurant an authority on steak, proving that national chains must have a stronghold on social media when promoting menu items.

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Banking
E*Trade: 31pc of investors seek portfolio-monitoring capabilities on wearables

E*Trade Financial Corporation’s quarterly tracking study revealed that 31 percent of participants would like to use a wearable device for monitoring portfolios, displaying that although banking and financial industries have made considerable strides in mobile, wearables present an untapped market.

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Applications
Fox launches new app to profit from flash deals

Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.

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Applications
Blue Star Jets promises Uber-like experience with private jet booking app

On-demand private jet charter company Blue Star Jets has launched a mobile application to offer on-the-spot bookings with access to and from any airport in the world.

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Content
Mobile Minutes: Uber vs. Lyft; Jawbone sues Fitbit; Huawei’s smartphone growth; Health-monitoring wearable

Today in mobile marketing – Uber and Lyft fight proposed NYC rules – and each other; Jawbone sues Fitbit, alleges theft of trade secrets; China’s Huawei sees strong smartphone growth in southeast Asia; This wearable prototype can see through skin to scan your blood.

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Content
Mary Meeker spotlights messaging apps’ potential as central communications hubs – Mobile Marketer

Mobile Marketer today – Mary Meeker spotlights messaging apps’ potential as central communications hubs; Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare.

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Advertising
Miele prompts kitchen makeovers with shelter publication placements – Luxury Daily

Luxury Daily today – Miele prompts kitchen makeovers with shelter publication placements; How much of a boost do celebrities give fashion campaigns?

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Columns
Predicting which customers may churn

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

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