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Today’s headlines

Social networks Merchants look beyond referrals to drive transactions on social media
There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized. Entire article
Webinars Yankee Group exec: Beacons answer many mobile user insight questions
A Yankee Group executive speaking during a Mobile Commerce Daily webinar yesterday said that 90 percent of all commerce occurs in-store, signifying that businesses should be responsive in prioritizing mobile to deliver optimized mobile experiences using technologies such as beacons. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Banking Chase leads in mobile banking functionality for third straight year: Forrester
Chase earned the highest score of 69 out of 100 in an evaluation by Forrester Research of the five largest retail banks in the U.S., and was cited for its strong transactional and cross-channel features in mobile. Entire article
Social networks Anthropologie hosts Pinterest contest to gain inspiration for summer
Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans. Entire article
Marketing Are regulators more concerned than consumers about data privacy? – Mobile Marketer
Mobile Marketer today – Are regulators more concerned than consumers about data privacy?; Nestea mobilizes classic “Take the Plunge” campaign to drive interactivity. Entire article
Advertising Mercedes-Benz builds community by outsourcing CLA Instagram film – Luxury Daily
Luxury Daily today – Mercedes-Benz builds community by outsourcing CLA Instagram film; La Prairie expands global ecommerce with immersive experiences. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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