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Today’s headlines

EBay leverages daily deals in interactive iAd campaign

EBay has launched an iAd campaign that curates daily deals and encourages consumers to download the company’s iPhone application to purchase them.

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JCPenney, Toys ‘R’ Us give a boost to PayPal’s mobile payments play

Fifteen new national retailers will be implementing PayPal at the point-of-sale, enabling customers to use their mobile phones to pay for purchases.

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Will mobile payments help Groupon quiet the naysayers?

Groupon is reportedly testing a mobile payments solution enabling retailers to process credit card transactions using an iOS device such as an iPhone or iPod touch, a move that could be attractive to retailers if the terms are right.

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Wells Fargo expands mobile offerings with person-to-person transfers

Wells Fargo is continuing to build its mobile strategy with a new tool that lets clients send and receive money from friends and family.

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Why email is the anchor for mobile marketing – Mobile Marketer

Mobile Marketer today – Why email is the anchor for mobile marketing; Nike takes a 360-degree digital swing at golf via branded app.

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Advertising spreads CFDA broadcast reach through mobile optimization – Luxury Daily

Luxury Daily today – spreads CFDA broadcast reach through mobile optimization; Burberry taps London as muse for multichannel autumn campaign.

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Understanding the political mobile campaign

Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception.

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