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Today’s headlines

Strategy Wendy’s opens innovation labs as mobile becomes competitive advantage for QSRs
The Wendy’s Company is opening a series of innovation labs in Columbus, OH, as it looks to mobile and digital to help shore up its recent sales successes and pull further ahead of the competition by continuing to innovate how younger consumers interact with the fast-food burger chain. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Multichannel retail support Walmart boosts omnichannel push with click-and-collect in China
Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders. Entire article
Multichannel retail support Omni Hotels adds flexibility to mobile booking with courtesy hold
In a reflection of how mobile is increasingly being used to research travel plans in advance, Omni Hotels & Resorts claims to be the first luxury hotel brand to offer a 24-hour courtesy hold for reservations made through mobile devices. Entire article
Applications Yelp expands local business reach with shopping feature
Peer-to-peer review site Yelp is taking its service into commerce with the development of its shopping platform and partnership with digital commerce Web site Shoptiques, allowing users to shop local boutiques in their area through the application. Entire article
Applications Last Minute Travel Deals revamps app to benefit same-day bookings
As the summer season unfolds, the Last Minute Travel Deals mobile application is unrolling a revamp to offer users a customizable search results list, single-view map and home page that displays rooms available for day-of booking, suggesting that more consumers are searching for same-day accommodations on mobile. Entire article
Content Mobile Minutes: Microsoft’s Cortana app; China’s payment wearable; Twitter courts Chinese ads; Pinterest’s media push
Today in mobile marketing – Microsoft’s Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen content. Entire article
Content Acura leverages hyper-targeted mobile engagement to tap community loyalty – Mobile Marketer
Mobile Marketer today – Acura leverages hyper-targeted mobile engagement to tap community loyalty; Time Inc.’s FanSided acquisition adds weight to Sports Illustrated’s mobile customization. Entire article
Advertising La Mer highlights bridal beauty in time for summer weddings – Luxury Daily
Luxury Daily today – La Mer highlights bridal beauty in time for summer weddings; Louis Vuitton continues to raise brand value despite industry challenges: report. Entire article
Columns 3 ways to keep mobile shoppers from ditching app shopping carts
You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts. Entire article
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