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Today’s headlines

Appilcations Will mobile-driven price matching accelerate as Walmart doubles down?
Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits. Entire article
Social networks Rite Aid beautifies social media contests to drum up sales
Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items. Entire article
Database/CRM Coborn, Foodtown value personalization for mobile rewards push
Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location. Entire article
Content Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps
Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye. Entire article
Content Are the days of cheap mobile search over? – Mobile Marketer
Mobile Marketer today – Are the days of cheap mobile search over?; Microsoft tries to mitigate pitfalls of user-generated content. Entire article
Events Have a safe, relaxing Memorial Day weekend
Mobile Commerce Daily will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country. Entire article
Advertising ASAP54 simplifies product discovery via color-based search – Luxury Daily
Luxury Daily today – ASAP54 simplifies product discovery via color-based search; 50M emerging consumers accessible though entry-level products: Bain. Entire article
Columns What Bono’s One campaign teaches us about business in the new economy
When Bono’s organization talks, people listen. Entire article
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