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Today’s headlines

Messaging Snapchat invests in Spring to capitalize on social commerce growth
Snapchat combines mobile messaging and mobile commerce with its reported recent investment in shopping application Spring, capitalizing on the growing popularity of conversational commerce. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Gaming Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game
Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink. Entire article
Applications 7-Eleven uncaps loyalty convenience with QuickScan devices
Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers’ smartphones and enable them to redeem their rewards more quickly, pointing to mobile loyalty’s important role for food and beverage marketers. Entire article
Multichannel retail support Restaurant Equippers cooks up mobile site to showcase top brands
Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversion rates. Entire article
Content Mobile Minutes: Snapchat’s business plan; Xiaomi sells out in U.S.; Hyundai’s Android Auto;’s connected devices
Today in mobile marketing – Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it’s first with Android Auto; sets its sights on connected devices. Entire article
Content Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer
Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach. Entire article
Advertising Fashion brands, consumers turn to visual social platforms for organic reach: report – Luxury Daily
Luxury Daily today – Fashion brands, consumers turn to visual social platforms for organic reach: report; Year-round gifting strategy essential for retailers’ bottom lines: report. Entire article
Columns Why conventional polling does not work. Hint: mobile
Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution. Entire article
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