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Today’s headlines

Multichannel retail support Physical assets underpin mobile’s next phase of in-store growth
With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience. Entire article
Research Remote deposit capture is approaching universal availability: report
While consumers love the convenience of mobile remote deposit capture, the service has not been universally adopted by financial institutions because of perceived potential risks but this could change, with virtually all financial institutions expected to soon offer such capabilities, according to a new report. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Strategy Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy
Experts from WWE, Digitas LBi, Yankee Group, Motorola Solutions and Digby by Phunware will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28. Entire article
Software and technology Southwest Airlines extends mobile boarding pass test to more markets
Southwest Airlines is now accepting mobile boarding passes at 28 total U.S. airport locations, its newest convenience feature that enables fliers to pass security and board an aircraft simply by waving their mobile device. Entire article
Research 60pc of affluent Baby Boomers inclined to use social media: report
Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute. Entire article
Marketing Better calls-to-action, content propel next-generation SMS segmentation – Mobile Marketer
Mobile Marketer today – Better calls-to-action, content propel next generation SMS segmentation; How to target the fashion-forward crowd on mobile. Entire article
Advertising Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad – Luxury Daily
Luxury Daily today – Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad; Burberry, Louis Vuitton, Gucci make top 10 in L2 China study. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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