RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter May 26, 2016
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Software and technology Sephora boosts in-store services with mobile booking capability
In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests. Entire article
Multichannel retail support Shopkick builds bigger offline-online bridge with video, receipt scanning
Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements. Entire article
Payments MasterCard exec: Selfie payment verification is viable for in-app purchases
NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases. Entire article
Applications BarkBox creates physical presence with mobile-enabled pop-up shop
Bark & Co is hosting a pop-up shop where dogs can do their own shopping, with a related mobile application enabling owners to view and purchase the products their pets show the most interest in. Entire article
Content Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival
Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard. Entire article
Content Mountain Dew scales up VR content strategy with Shazam, dedicated hub – Mobile Marketer
Mobile Marketer today – Mountain Dew scales up VR content strategy with Shazam, dedicated hub; Mobile messages lack real-time context, causing 90pc to opt out: Forrester. Entire article
Advertising Selfridges future-proofs its omnichannel business via shoppable app – Luxury Daily
Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping. Entire article
Columns Optimizing video advertising in a mobile world
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion. Entire article
"Tools to Create and Manage Passbook Passes | SUMOTEXT" sign up now!
Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2016 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter