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Today’s headlines

Database/CRM Is app-free mobile loyalty the way of the future?
Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Software and technology Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency
Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting. Entire article
Payment Express focuses on customer service with Apple Pay
Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shortening purchasing lines. Entire article
Banking Anheuser-Busch Employees’ Credit Union embraces mobile banking
Anheuser-Busch Employees’ Credit Union is striving to simplify and streamline the handling of financial transactions for its more than 117,000 members by offering mobile banking services. Entire article
Messaging EBindle and Grainger stay competitive with real-time pricing, push notifications
Online retailers and Grainger are among several brands monitoring competitors’ price changes to provide near real-time push notifications to customers of their own adjustments so they can stay competitive in the fast-moving mobile shopping space. Entire article
Content Mobile Minutes: Store data helps mobile ads; Apple’s hotspot twist; PayPal’s mobile payments battle; Competing with Uber
Today in mobile marketing – Google says new store data help mobile ads; Apple patent application shows new twist on mobile hotspots; Incoming PayPal CEO ready to do battle in mobile payments; Chinese car-hailing app gives away free rides to fend off Uber. Entire article
Advertising Lexus evokes emotion in social video for Enform app – Luxury Daily
Luxury Daily today – Lexus evokes emotion in social video for Enform app; Confidence in US economy tapers in Q1: report. Entire article
Content Mondelez’ Oreo brand one tough cookie, mobile analysis reveals – Mobile Marketer
Mobile Marketer today – Mondelez’ Oreo brand one tough cookie, mobile analysis reveals; Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab. Entire article
Columns Financial sector and banks must adapt to survive disruption
With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting. Entire article
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