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Today’s headlines

Social networks How Snapchat’s millennial-friendly content complements mobile ticketing
Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities. Entire article
Research Announcing Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners. Entire article
Merchandising Victoria’s Secret shreds catalog as millennials increasingly go mobile
L Brands, the parent company of Victoria’s Secret, recently announced its decision to eliminate the lingerie brand’s catalog, reflecting a desire to save printing and mailing costs as its target audience of millennials spends more time browsing on mobile. Entire article
Messaging Sephora cultivates insight and Kik followers in interactive quiz
Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights. Entire article
Multichannel retail support CVS bets on mobile-optimized ereceipts to expand in-store digitization
CVS Pharmacy is bringing a more streamlined digital focus to its in-store offerings while beefing up its loyalty memberships by enabling ExtraCare Rewards members to receive mobile-optimized digital receipts via email. Entire article
Content Mobile Minutes: Data use doubles; Google’s bot challenge; Fitbit’s inaccuracies; VR hype
Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down. Entire article
Content Why marketers should act now on Firebase, closely weigh Allo, Home – Mobile Marketer
Mobile Marketer today – Why marketers should act now on Firebase, closely weigh Allo, Home; Kellogg Co. defeats advertising aversion with Captain America VR game Entire article
Advertising LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days – Luxury Daily
Luxury Daily today – LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days; Online shopping turns consumers into editors: Moda Operandi co-founder. Entire article
Columns Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app? Entire article
Columns Why media buying does not need to be hard in this market
The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor. Entire article
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