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Today’s headlines

7-Eleven leverages app to deliver exclusive offers all summer

Convenience store chain 7-Eleven is putting a mobile application at the center of a summer-themed promotion, providing users an opportunity to access exclusive coupons and offers.

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Mobile influences 45pc of in-store purchases: report

Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.

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Foursquare plunges further into local search with app update

Foursquare is continuing to make a name for itself in local search with a new mobile application update that lets consumers find businesses on a more granular level.

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Mobile, social video platforms proliferate, challenging marketers – Mobile Marketer

Mobile Marketer today – Mobile, social video platforms proliferate, challenging marketers; 52pc of consumers used a mobile device when booking travel in the last 90 days.

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Kroger drives convenience for loyalty members with new mobile features

Grocery store chain Kroger is leveraging mobile to make its loyalty program more convenient for members, who can now download coupons, renew prescriptions and perform other tasks via the retailer’s application.

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Ferragamo engages New Yorkers via window QR code – Luxury Daily

Luxury Daily today – Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.

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Have a safe, relaxing Memorial Day weekend

Mobile Commerce Daily will not publish on Monday, May 27, in observance of Memorial Day. Thanks to all veterans for your service to our country.

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4 reasons to stop calling tablets mobile devices

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

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