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Multichannel retail support
Are consumers buying from window displays versus going in a store?

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

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Web site development
Hertz builds momentum for mobile strategy with car-sharing site

Mobile is playing a critical role for car rental company The Hertz Corp. as the company looks to expand its sharing service Hertz On Demand, with its strategy including a new mobile Web site for facilitating a faster, simpler reservation process.

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Banking
U.S. Bank extends its mobile strategy with an iPad app

In its latest move to leverage mobile to enable customers to access and manage their finances whenever and wherever they chose, U.S. Bank has released a new mobile banking application designed specifically for iPad users.

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Research
69pc users interested in using mobile to research buying or leasing a car: Mojiva

Consumers are making top-tier decisions and research on their mobile devices, especially when it comes to automobiles, according to new findings from Mojiva.

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Applications
Moe’s Southwest Grill satisfies consumer cravings with mobile ordering app

Moe’s Southwest Grill has rolled out a mobile ordering application that lets customers view the menu and order from it via their handset.

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Advertising
Tiffany pushes mcommerce via Pandora app ads – Luxury Daily

Luxury Daily today – Tiffany pushes mcommerce via Pandora app ads; Aspirational luxury buyer all but gone, claims industry expert.

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Social networks
What impact will Facebook’s rocky IPO have on mobile investment? – Mobile Marketer

Mobile Marketer today – What impact will Facebook’s rocky IPO have on mobile investment?; Apple, Coca-Cola successfully use mobile to drive brand value: study.

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Content
Submissions invited for new Classic Guide to Mobile Commerce

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

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Columns
Key traits of mobile commerce leadership

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

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