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Multichannel retail support
Macy’s ramps up in-store, mobile experiences with multifaceted campaign

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

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Advertising
Home Depot encourages product sales via mobile ads

Home Depot is continuing to prove that mobile advertising plays a critical role in its mobile commerce strategy with a new campaign that aims to bolster sales for its power tools and home appliances.

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Research
Tablets driving larger order values than smartphones and desktop: Shop.org

As mobile commerce continues to grow, many retailers are beginning to see key differences between smartphone and tablet shoppers, according to a new report from Shop.org and Forrester Research.

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Applications
Massachusetts retailers leverage new app to deliver Memorial Day weekend deals

More than 100 retailers, cultural institutions and other merchants in Massachusetts are driving sales over Memorial Day weekend with special offers and discounts that are being delivered via the new MetroWest Visitors application.

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Software and technology
Why are marketers not taking QR codes seriously? – Mobile Marketer

Mobile Marketer today – Why are marketers not taking QR codes seriously?; Carl’s Jr. and Hardee’s push mobile with multichannel campaign.

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Advertising
Christian Louboutin shows collections, sketches in first app – Luxury Daily

Luxury Daily today – Christian Louboutin shows collections, sketches in first app; Louis Vuitton is most valuable luxury brand: Top 100 list.

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Content
Submissions invited for new Classic Guide to Mobile Commerce

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

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Columns
8 questions brands should ask about mobile app localization

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

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