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Today’s headlines

Social networks Target gets personal on Periscope to tease Eddie Borgo collaboration
Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Applications Amazon Prime sparks delivery app competition with local store add-ons
Amazon Prime is expanding its mobile-enabled Prime Now service to include delivery capabilities from a slew of Manhattan eateries and grocery stores, including D’Agostino and Billy’s Bakery, as competition continues to heat up in the delivery application space. Entire article
Applications StubHub revamps apps with enhanced mobile ticketing, personalization algorithm
StubHub’s mobile and tablet applications have undergone a significant update to customize the process of purchasing event tickets even more, including adding a personalization algorithm to recommend activities, ESPN content for sports fans, enhanced mobile ticketing options to replace physical tickets and mobile payment options for Android users. Entire article
Events Have a safe, relaxing Memorial Day weekend
Mobile Commerce Daily will not publish on Monday, May 25, in observance of Memorial Day. Thanks to all veterans for your service to our country. Entire article
Multichannel retail support Bond Auto Parts leverages SMS to drive loyalty in coupon program
Bond Auto Parts is driving sales and building engagement by launching an in-store SMS campaign that serves a coupon to customers who text to a number to join a loyalty club. Entire article
Content Mobile Minutes: Twitter’s revenue tactics; Connected cars study; Playboy’s safe-for-work app; LG’s leather phone
Today in mobile marketing – How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG’s G4 smartphone: What you need to know. Entire article
Advertising Louis Vuitton anticipates Roman exhibit with Snapchat Story – Luxury Daily
Luxury Daily today – Louis Vuitton anticipates Roman exhibit with Snapchat Story; Japan, Western Europe lead luxury market in Q1: Bain. Entire article
Content Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales – Mobile Marketer
Mobile Marketer today – Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales; Facebook gets Fox News’ vote for key role in GOP debate Entire article
Columns What do Gmail and Tinder have in common?
We live in a visual world where a picture is worth a thousand words and text is often overlooked. That is why I expected Gmail’s Grid View to take off. To my surprise, only a year after the online giant began testing its Pinterest-like email view, Gmail has reverted to traditional subject lines without images. Entire article
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