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Today’s headlines


Research
Mobile POS deployments appear to be slowing: report

With 33 percent of retailers having no plans to adopt mobile point-of-sale systems soon, the results of an IHL Group report suggest that plans to deploy smartphones and tablets in-store have slowed compared to a year ago.

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Multichannel retail support
Target exec: Data, multichannel approach help define new, exciting customer shopping experience

LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.

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Payments
Cinnabon taps mobile to drive donations for breast cancer education

Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.

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Applications
Capital Insurance Group streamlines claims process via mobile

Capital Insurance Group has rolled out a new mobile application that is aims to help consumers quickly file claims.

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Messaging
Nonprofits drive mobile donation efforts via SMS

American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.

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Marketing
Is Google’s enthusiasm for mobile hardware waning? – Mobile Marketer

Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.

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Advertising
Chanel improves digital brand experience with mobile site – Luxury Daily

Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s value rose 63 percent year-over-year: report.

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Columns
Reaching the fastidious mobile consumer

With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.

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