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Database/CRM


IKEA constructs loyalty program with mobile in the forefront


Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States.


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Advertising


Walmart reels in fishing gear sales via mobile campaign


Walmart has rolled out a new mobile initiative that lets consumers learn about fishing gear products and buy them via their handsets.


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Research


40pc of smartphone users redeem mobile coupons: study


Not only are consumers searching for deals on their mobile devices, they are also taking a direct action to redeem coupons via their handsets, according to a new study from CouponCabin.com.


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Multichannel retail support


London Drugs tackles showrooming head-on with in-store iPads


Canadian retail chain London Drugs is equipping associates in its 74 stores with iPads to help consumers compare prices for electronics and other items while they are shopping.


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Marketing


Disney tries hand at creating a mobile-first powerhouse – Mobile Marketer


Mobile Marketer today – Disney tries hand at creating a mobile-first powerhouse; Facebook stumbles but still has time to prove itself.


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Advertising


Mobile SEO builds brand awareness, keeps top of mind – Luxury Daily


Luxury Daily today – Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.


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Content


Submissions invited for new Classic Guide to Mobile Commerce


Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.


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Columns


When streaming mobile video, write once and run everywhere


Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.


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