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Today’s headlines

Marketing McDonald’s builds free breakfast delivery promotion around mobile nominations
McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Multichannel retail support Home Depot’s mobile checkout drives customer satisfaction during busy periods
Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates. Entire article
Web site development Urban Outfitters’ Terrain takes guesswork out of shopping with mobile makeover
Urban Outfitters’ Terrain home-and-garden brand received a mobile-friendly Web makeover that takes consumers to items faster and more simply, helping to drive a sharp rise in smartphone conversions and mobile revenue. Entire article
Applications Kroger’s Food 4 Less feeds appetite for deals via augmented reality
Kroger’s Food 4 Less no-frills grocery division is leveraging an augmented reality platform with a mobile application that allows shoppers to unlock deals, price and item information from circulars, thereby making over a decades-old industry mainstay. Entire article
Content Mobile Minutes: Tweets in Google search; Microsoft’s mobile obstacles; Adblock’s mobile browser; Credit card-sized phone
Today in mobile marketing – Google search now shows Tweets, but will it help Twitter get more users?; Apple, Android app makers cool to Microsoft overtures; New mobile browser blocks ads automatically; These guys want to build a phone the size of a credit card. Entire article
Content Duracell recharges successful mobile sticker strategy for the summer – Mobile Marketer
Mobile Marketer today – Duracell recharges successful mobile sticker strategy for the summer; Snapchat and Spotify challenge YouTube as premiere music video source Entire article
Advertising Nordstrom simplifies mobile commerce with text message buying – Luxury Daily
Luxury Daily today – Nordstrom simplifies mobile commerce with text message buying; What luxury brands retain the most value over time? Entire article
Columns The app’s role in mobile commerce
According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020. Entire article
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